Overview
Complete product design and front-end development for a B2B analytics SaaS platform — from information architecture to a full component library.
The Challenge
Axiom's product had powerful features but terrible UX. Users spent 40% of their time searching for data, and churn was climbing.
Our Solution
We ran a full UX audit, designed an intuitive IA, and built a custom design system that their team could extend. Focused on data density without cognitive overload.
Results
User task completion rate: 94% (up from 61%)
Time-to-insight reduced by 65%
NPS score jumped from 28 to 72
Churn dropped by 40% in 3 months
Tech Stack
FigmaReactTypeScriptRechartsRadix UI