Overview
A luxury e-commerce platform for a premium skincare brand, built on Next.js with a headless Shopify backend. Focused on performance, mobile UX, and conversion optimization.
The Challenge
Lumina's previous store had a 78% cart abandonment rate and loaded in 7 seconds on mobile. They were losing thousands in revenue every day.
Our Solution
We redesigned the entire buying journey — from discovery to checkout — with a focus on trust signals, social proof, and frictionless UX. Moved to a headless Shopify architecture for speed.
Results
Cart abandonment dropped from 78% to 31%
Page load time reduced from 7s to 1.4s
Mobile revenue increased by 220%
Lighthouse score: 97/100
Tech Stack
Next.js 15Shopify Storefront APIFramer MotionVercel