BrandingIdentityWeb Design

Verdant Organics

Brand identity that grew a startup into a movement

68%

Recall Rate

$2.4M

Seed Round

12+

Press Features

Overview

Full brand identity and website for an organic food startup — from logo and typography to packaging guidelines and a marketing website.

The Challenge

Verdant launched with no brand identity, blending into a sea of generic organic brands. They needed to stand out in a crowded $50B market.

Our Solution

We built a bold, nature-forward identity rooted in their core values: transparency, vitality, and sustainability. The visual language used raw textures and earthy-yet-vibrant colors.

Results

Brand recognition in target market: 68% recall after launch

Website conversion rate: 5.2%

Press coverage in 12 publications in month 1

Closed $2.4M seed round 6 weeks post-launch

Tech Stack

Brand StrategyFigmaNext.jsThree.js

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